Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://www.thinkingpanties.com (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and certain cookies installed on your device. As you browse, we collect information about the individual pages or products you view, the websites or search terms that referred you, and how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

• Cookies: Data files placed on your device that often include an anonymous unique identifier. For more on cookies and how to disable them, visit https://www.allaboutcookies.org.

• Log files: Track actions on the Site and collect data such as your IP address, browser type, ISP, referring/exit pages, and date/time stamps.

• Web beacons, tags, and pixels: Electronic files that record how you browse the Site.

Additionally, when you make or attempt to make a purchase, we collect your name, billing and shipping address, payment details (including credit card numbers), email address, and phone number. We refer to this as “Order Information.”

When we refer to “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

How We Use Your Personal Information

We use Order Information to:

• Fulfill orders placed through the Site (including processing payment, arranging shipping, and providing invoices/order confirmations)

• Communicate with you

• Screen for potential risk or fraud

• Provide product updates or promotional content in line with your preferences

We use Device Information to:

• Help identify and prevent fraud (especially using IP addresses)

• Analyze and improve the performance and usability of the Site

• Measure the effectiveness of marketing campaigns

Sharing Your Personal Information

We share your Personal Information with third parties to support the functionality of our store:

• WooCommerce: Powers our online store. Learn more here: https://automattic.com/privacy/#california-consumer-privacy-act-ccpa

• Google Analytics: Helps us understand how users interact with the Site. More on Google’s practices: https://www.google.com/intl/en/policies/privacy/. Opt out here: https://tools.google.com/dlpage/gaoptout

We may also disclose your Personal Information to comply with laws and regulations, respond to lawful requests, or protect our legal rights.

Behavioral Advertising

We may use your Personal Information to deliver targeted advertisements or marketing communications we believe may interest you. To learn more about how targeted advertising works, visit the Network Advertising Initiative’s guide:

https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted ads via:

• Facebook: https://www.facebook.com/settings/?tab=ads

• Google: https://www.google.com/settings/ads/anonymous

• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

You can also opt out through the Digital Advertising Alliance:

https://optout.aboutads.info/?c=2&lang=EN

Do Not Track

Please note, we do not alter our Site’s data collection or usage practices when we receive a “Do Not Track” signal from your browser.

Your Rights (for European Residents)

If you reside in the European Economic Area (EEA), you have the right to access the personal information we hold about you, and to request its correction, update, or deletion. To exercise these rights, please contact us at the email address below.

Additionally, we process your data to fulfill contracts we might have with you (e.g., if you place an order), or otherwise to pursue our legitimate business interests. Please note that your data may be transferred outside Europe, including to the United States and Canada.

Data Retention

We retain your Order Information for our records unless and until you request its deletion.

Changes

We may update this policy periodically to reflect changes in our practices or for legal, regulatory, or operational reasons.

Minors

This Site is not intended for individuals under the age of 16.

Contact Us

If you have questions about this Privacy Policy or wish to make a complaint, contact us at:

info@thinkingpanties.com